{"id":272,"date":"2020-04-26T11:15:17","date_gmt":"2020-04-26T10:15:17","guid":{"rendered":"https:\/\/publications.european-athletics.org\/?page_id=272"},"modified":"2021-11-29T11:11:02","modified_gmt":"2021-11-29T11:11:02","slug":"printed-material","status":"publish","type":"page","link":"https:\/\/publications.european-athletics.org\/organisationalmanual\/communication-promotion\/printed-material\/","title":{"rendered":"Official Printed Material"},"content":{"rendered":"\n

General Principles<\/h2>\n\n\n\n

It is important to carefully consider the full range and quantities of print material that are required as these can vary considerably. Analyse what has worked well for previous organisers before deciding what will work for this event. Material should not be produced simply because it was produced before as communication tools are constantly evolving and many alternatives to printed material now exist. Also, in the interest of the environment, the European Athletics\u2019 Green Inspiration project should be considered.<\/p>\n\n\n\n

Planning official printed materials should take into account the following and the final decisions must be agreed with European Athletics:<\/p>\n\n\n\n

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By using a combination of both print and technology based materials, the quantities needed to be printed can be reduced; but not the promotional impact and brand exposure.<\/p>\n\n\n\n

All printed materials produced by the LOC need to follow the corporate event image and be in accordance with the European Athletics Event Style Guide.<\/a><\/p>\n\n\n\n

The European Athletics Publication & Print Material Timeline chart<\/a> provides an overview of the most important printed materials that, in principle, must be published for the different categories of European Athletics events.<\/p>\n\n\n\n

a) Approval Process<\/strong><\/p>\n\n\n\n

The LOC must prepare layouts of printed materials that follow the corporate identity and the event graphic principles (see European Athletics Event Style Guide<\/a>). All printed material needs to be reviewed by European Athletics responsible department and no material may be printed until the LOC has received the final approval of European Athletics.<\/p>\n\n\n\n

b) Logos<\/strong><\/p>\n\n\n\n

Practically all printed materials need to include sponsor logos in conformity with the European Athletics Event Style Guide<\/a>. The hierarchy of the sponsor logos (according to the categories of sponsorship) MUST<\/strong> be respected. Company logos usually come with very strict rules concerning their uses in particular circumstances.<\/p>\n\n\n\n

c)<\/strong> Printing Costs<\/strong><\/p>\n\n\n\n

Costs of printing can vary widely from supplier to supplier. Quotations should be based on the use of recycled paper but it is advisable to ask for samples of the paper as inferior quality (even if cheaper) can have a negative impact on the promotional and marketing effort; whilst very high quality paper may be unnecessary. When asking for the quotations discuss with the companies how to save costs, perhaps by adjusting the timescale and\/or print sizes.<\/p>\n\n\n\n

Printed Materials’ Characteristics<\/h2>\n\n\n\n

The following graphic shows the most important printed materials that are usually needed.<\/p>\n\n\n\n

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The following are some of the printed materials that will need to be produced by the LOC, together with some design suggestions.<\/p>\n\n\n\n

As already stated, it is important that all printed material is approved by European Athletics before printing or publishing and that environmental sustainability is taken into account.<\/p>\n\n\n\n

 a) Stationery<\/strong><\/p>\n\n\n\n

Among the first things that an LOC will need are its own letterheads and possibly also envelopes and folders. These should be prepared following the European Athletics Event Style Guide<\/a> and the LOC\u2019s corporate identity.<\/p>\n\n\n\n

A good quality digital template should be sufficient to avoid pre-printing letterheads and e-mail based correspondence will also minimise the use of paper.<\/p>\n\n\n\n

b) Posters<\/strong><\/p>\n\n\n\n

Posters serve the function of creating awareness and anticipation for the event. They can often be produced reasonably well in advance because they are concerned with communicating key messages which normally are: slogan, title of the event, dates, place and website.<\/p>\n\n\n\n

Design recommendations:<\/p>\n\n\n\n